GEO for B2B starts with a simple baseline. B2B buyers research before they call. More of this research now happens in AI tools. Use this 30-day plan to get your company into those answers. Each week has a focus and a short task list. You do not need an agency to start.

GEO for B2B in four weeks

GEO for B2B works best in short cycles. Each week has one focus: baseline, website, proof, and outside signals. Google’s SEO starter guide helps with the website week.

Week 1: Baseline and basics

• Run the ten-prompt test in ChatGPT, Gemini, and Perplexity
• Audit your name, address, and phone number across the web
• Update your Google Business Profile

Goal: know where you stand and remove obvious errors. Save your test scores. You will compare against them on day 30.

Week 2: Fix your website

• Add a one-sentence business description to the homepage
• Give each service its own page
• Add an answer-first FAQ to each service page

Goal: give AI tools clear passages to quote. Start with your highest-margin service. Finish one page fully before you start the next.

Week 3: Add structure and proof

• Set up Organization, Service, and FAQ schema
• Publish one case study
• Request five detailed client reviews

Goal: make your claims easy to verify. Ask happy clients first. Give them the three-question review prompt to make the task quick.

Week 4: Build outside signals

• Claim three relevant directory listings
• Pitch two local outlets, chambers, or podcasts
• Publish two helpful articles that answer buyer questions

Goal: show AI tools that others talk about you. Pick outlets your buyers already read.

Day 30: Retest

Run the same ten prompts. Compare scores with week 1. Note which tools changed and which did not. Some changes take longer than 30 days to register, so expect a partial result. Keep what moved the score and repeat the cycle.

Who does what

Assign one owner per week. Owners report progress in a short weekly check-in. Without an owner, GEO work slips behind client work. A small team needs only three roles: one for website edits, one for listings and reviews, and one for outreach.

Connect GEO to revenue

Visibility alone pays nothing. Pair every page with a clear next step, such as a booked call. Track how new leads describe how they found you. Add a line to your intake form: “Did an AI tool mention us?” After a few months, you will see whether GEO feeds your pipeline.

Found gets you seen. Trusted and Chosen turn attention into clients.

Budget and time

Plan for four to six hours per week. Most of the work is writing and editing. Tools cost little. Rank Math SEO and Google’s free testing tools cover schema and checks. Paid trackers are optional.

What to skip in the first 30 days

• Large site redesigns
• Paid directory packages
• Daily blog posting
• Advanced tracking tools

Focus on clarity, consistency, and proof. Add complexity after day 30, once the baseline score shows where the gaps are. Then repeat the cycle every quarter. Each round builds on the last, and your scores show the progress.

Share the weekly task list with your team on Monday. Review progress on Friday.

Start GEO for B2B on Monday. Run the baseline test first and save the scores. Our post on AI automations for B2B lead generation in Suriname shows how the same thinking applies to outbound lead generation.

Want help?

Want this plan run for your company? Book a call with TCS.

Keep the 30-day plan simple

A GEO plan for B2B works when you finish small tasks each week. Block two hours every Friday. Mark each task done. After 30 days, ask ChatGPT, Gemini and Perplexity about your company and compare the answers with week one. Keep what moved the results and repeat it next month.